Mortgage Leads for New Loan Officers
by: Jay Conners
If you are a loan officer and you are new to the business,
one thing you may be short on is leads.
Leads can be obtained in many ways. Through customer
referrals, networking groups, family members, friends, etc.
However, for a new loan officer, you may need to jump
start your business, and investing with a mortgage lead company may be the way
to go.
You probably haven’t heard many good things about
mortgage lead companies. However, there are some good ones out there. And if you
take your time and do your research, you may just find the right one for you.
Here are a few things to avoid:
Avoid the mortgage lead companies that recycle their
leads. Recycling means they sell them over and over again.
So, most likely these leads have gone through the hands of
dozens of loan officers before reaching your desk, so steer clear.
Stay away from lead companies that buy their leads from
third party companies than sell them to loan officers at a profit.
You never know how many times those third party companies
sold those leads to other mortgage lead companies.
In the beginning, your budget may be a little bit tight,
so look for lead companies that allow for a low minimum deposit.
Also, look for lead companies that obtain their leads
through sites they own and operate on their own. This is always a good
indication that the lead is of good quality.
And look for lead companies that sell real time mortgage
leads, and/or sell them exclusively. When you buy your leads exclusively you can
cut out your competition.
Real time leads are also known as fresh leads, so they are
hot off the press once you receive them. With real time leads your closure ratio
will be much higher and the return on your investment will be that much better.
And why shouldn’t it be? You work hard for your money.
About The Author
Jay Conners has more than fifteen years of experience in
the banking and Mortgage Industry, He is the owner of http://www.jconners.com,
a mortgage resource site, he is also the owner of http://www.callprospect.com,
a mortgage lead company. |
